The Shoe Owner’s Experiment

An enterprising shoe store owner in New York decided to try an experiment. He put two identical pairs of shoes in his show window side by side, and above them a sign reading: “There is absolutely no difference between these shoes. One pair is priced at $6.95 and the other at $12.95. We just want to see which price you prefer.” Three of every four women suspected trickery and insisted upon buying the shoes for $12.95. (Donald Grey Barnhouse).