Changed

A curriculum for Bachelor Living (illustration)

I read an interesting item in the newspaper that illustrates the importance of mental associations in making decisions. A high school in Virginia offered a course called “Home Economics for Boys.” Needless to say, it got little attention. So the following year it was re …

’Before’ and ’After’ pictures (illustration)

Have you seen the popular advertising tactic of “before” and “after” pictures? They are probably most common for diet products, but I’ve also seen them for hair and make-overs. The “before” picture is almost always the least flattering picture poss …

Before And After Pictures (illustration)

Have you seen the popular advertising tactic of “before” and “after” pictures? They are probably most common for diet products, but I’ve also seen them for hair and make-overs. The “before” picture is almost always the least flattering picture possib …

Changed (illustration)

It was not until 1850 that our world reached the one billion mark. By 1930 we reached two billion. It took only thirty more years for the world’s population to reach three billion. We have now arrived at six billion. Statisticians tell us that by the end of this century we’ll hav …

Results of Men Who Dared to Be Different (illustration)

Woolworth conceived the idea of the Five and Ten Cent store. That was different. His fortune was measured by millions when he passed away. Wanamaker, conceived the idea of one-price to everybody in his retail stores. That was different, for at the time he put this policy into eff …