A curriculum for Bachelor Living

I read an interesting item in the newspaper that illustrates the importance of mental associations in making decisions. A high school in Virginia offered a course called “Home Economics for Boys.” Needless to say, it got little attention. So the following year it was renamed “Bachelor Living.” You guessed it! The effect was overwhelming-120 boys promptly signed up. The curriculum never changed. It still offered traditional instruction in cooking, sewing, laundry, and money management. But it needed the right image before the students would give it a second look. (M.R. de Haan II).